4Service provides competitive benchmarking to its clients – for free

 Would You like to know how You measure up with Your competition? Average service quality indexes for a number of industries AND on a number of criteria are now available to 4Service clients - in a detailed manner, on a regular basis and free of charge.

4Service has launched an on-going project named Industry Benchmark – introducing standard industry-specific service evaluation criteria into every evaluation form our shoppers fill in. Industry Benchmark is intended to help our clients benchmark their own results against industry averages on several client-driven key service components. Industries measured include banking, automotive and gas retailing, restaurant, electronics retailers and others.

We serve many companies. The collection and analysis of statistically significant data volumes on industry level is made possible by current 4Service market share in the region – as of now, some of the biggest players in each service industry work with us, from leading banks in Russia and Ukraine to top three home electronics chains in Ukraine and top four in Kazakhstan. As of Autumn 2011, our mystery shoppers conduct 7,000 to 9,000 shops every month in Russia, Ukraine, Kazakhstan and other countries.

Essentially, we aim to exploit the synergetic effect resulting from our client portfolio growth in recent years - providing a unique and significant value to our clients thanks to that growth.

Industry Benchmark helps companies take a look at themselves from the industry-level client-oriented perspective, thus making mystery shopping not only management and service improvement tool, but also a way to embrace a more strategic service management perspective. As a result, Industry Benchmark will help many companies just do more to improve their client experience and boost service levels for people living in the region.